Typography and Pattern with Lou Dorfsman

Discussion: 

Typography

What does it mean? 

Where do we see it? Daily lives, Computer

ARTIST

Louis "Lou" Dorfsman (1918 – October 22, 2008) was a graphic designer who oversaw almost every aspect of the advertising and corporate identity for the Columbia Broadcasting System (CBS) in his 40 years with the network.

In Eero Saarinen's CBS Building on 52nd Street and Sixth Avenue, Dorfsman was responsible for all of the building's graphics, designating the type, design and spacing for wall clocks, elevator buttons, and elevator inspection stickers.[2] He designed a 35-foot-wide (11 m), 8 1⁄2-foot-tall (2.6 m) design called Gastrotypographicalassemblage for the building's cafeteria that listed all of the foods offered to patrons in hand-milled wood type. Dorfsman considered this work to be "his magnum opus, his gift to the world".[3] The work has now been installed in a building on the campus of the Culinary Institute of America in Hyde Park, New York.

Pattern

What is pattern? 

How do we create pattern in art? 

Project
Step1: Grab small square of practice paper

Step2: Practice your letter

Step 3: Make suer the letter is open, like a coloring book 

Step4: Fill the page

Step4: get your letter approved by an adult

Step5: Recreate your letter on the page with type

Step6: Make sure your type page in long ways

Step7: Draw your letter again in the same manner as your practice

Step 8: Fill Your letter with pattern

Step9: Turn in your letter to mrs. Mollie

Materials: 

Pre-cut paper with type

Thin Sharpie markers

Practice paper

Sticky notes for each student with their letter on it (ABC etc).